Friday, October 22, 2010

poll's findings highlight the use of DVR technology and the Internet as alternative ways

www.charmingindians.blogspot.com news, kollywood, movies,NEW YORK (Reuters) – Nearly 70 percent of Americans still watch their favorite television shows at the time they are broadcast, and only 16 percent record them to watch at a later date, a poll found on Thursday.

The Marist College phone poll of 1,005 people found nine percent of respondents watched their shows online and seven percent do not watch TV at all.

Nearly 80 percent of Americans over 45 years-old watch TV traditionally -- as it is broadcast over the air or on cable or satellite networks -- while that figure falls to 56 percent for people under 45, the poll found.

It also showed that more younger Americans watched TV online or record it through Digital Video Recorder (DVR) than older Americans.

The poll's findings highlight the use of DVR technology and the Internet as alternative ways to watch TV and, in some cases, reduce exposure to TV advertisements.

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