Apple’s New Direction: Will the Tablet Replace the PC?
Yesterday at the D8 conference in Los Angeles, Steve Jobs laid out his vision of what’s to come. While Apple’s CEO went in-depth on a plethora of interesting subjects (e.g. Adobe Flash, the lost iPhone, iAds), he spent much of the stage time talking about the future of computing, specifically the PC.
Kara Swisher and Walt Mossberg of AllThingsD asked Jobs whether the tablet is going to replace the laptop. Jobs’s response was an analogy:
“When we were an agrarian nation, all cars were trucks. But as people moved more towards urban centers, people started to get into cars. I think PCs are going to be like trucks. Less people will need them. And this is going to make some people uneasy.”
That short exchange says a lot about the direction Apple could take computing over the next decade. Apple still sells the Mac and the Macbook, and while the term “PC” is now synonymous with Windows machines, the meaning of PC — personal computer — can also apply to the Mac and Macbook.
Was Apple’s CEO referring to not only Windows PCs, but Macs as well? It’s tough to say for certain, but I think it’s very likely. Jobs clearly thinks PCs are on the way out, in favor of the more portable, less complex tablet and mobile form factors. His iPad has already validated the market for tablets, and we expect many more tablets to enter the market over the next few years.
Apple lost the PC market to Microsoft years ago. If Jobs has his way though, that won’t matter — the market will shift towards mobile computing devices like the iPhone and the iPad, both of which Apple has complete control over. The tech titan doesn’t have full control over the Mac OS or its desktop, which must be frustrating to a man who relishes control.
Will the tablet replace the PC? Not in the next decade, at least. Hell, the Windows XP operating system is still the world’s most popular OS. It takes time for disruptive technologies to take hold.
For now, the tablet will be a complementary device to the PC. The PC has had far more time to be fleshed out and performs countless tasks faster and better than the iPad or any other tablet device on the market. In a decade though, we may be singing a different tune.
Yesterday at the D8 conference in Los Angeles, Steve Jobs laid out his vision of what’s to come. While Apple’s CEO went in-depth on a plethora of interesting subjects (e.g. Adobe Flash, the lost iPhone, iAds), he spent much of the stage time talking about the future of computing, specifically the PC.
Kara Swisher and Walt Mossberg of AllThingsD asked Jobs whether the tablet is going to replace the laptop. Jobs’s response was an analogy:
“When we were an agrarian nation, all cars were trucks. But as people moved more towards urban centers, people started to get into cars. I think PCs are going to be like trucks. Less people will need them. And this is going to make some people uneasy.”
That short exchange says a lot about the direction Apple could take computing over the next decade. Apple still sells the Mac and the Macbook, and while the term “PC” is now synonymous with Windows machines, the meaning of PC — personal computer — can also apply to the Mac and Macbook.
Was Apple’s CEO referring to not only Windows PCs, but Macs as well? It’s tough to say for certain, but I think it’s very likely. Jobs clearly thinks PCs are on the way out, in favor of the more portable, less complex tablet and mobile form factors. His iPad has already validated the market for tablets, and we expect many more tablets to enter the market over the next few years.
Apple lost the PC market to Microsoft years ago. If Jobs has his way though, that won’t matter — the market will shift towards mobile computing devices like the iPhone and the iPad, both of which Apple has complete control over. The tech titan doesn’t have full control over the Mac OS or its desktop, which must be frustrating to a man who relishes control.
Will the tablet replace the PC? Not in the next decade, at least. Hell, the Windows XP operating system is still the world’s most popular OS. It takes time for disruptive technologies to take hold.
For now, the tablet will be a complementary device to the PC. The PC has had far more time to be fleshed out and performs countless tasks faster and better than the iPad or any other tablet device on the market. In a decade though, we may be singing a different tune.
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