The new title has been given to Rajini as Mount Road Maharaja by the Tamil film trade in Chennai. After the release of Enthiran, he will be know as “Mount Road Maharaja”. Rajini has been given new title because Mount road in Madras now called Anna salai in Chennai known as seat of power and “Collections King Theatres” from early 60’s. Chitra (now defunct) used to be prestigious theater for early MGR movies in 60’s.Later MGR’s Ullagam Sutrum Valiban screened continuously for 25 weeks in Devi.
The One of the legend of Tamil cinema Sivaji Ganesan also built a theatre Shanti in Mount Road and made it as institution. Ever green hits of Sivaji Ganesan like Thangapathakam and others are usually screened at Shanti. This is now a twin theatre.
In MGR and Shivaji’s days their film used to release in Mout road itself. Later in 2000’s the big hero’s movies like Rajini and kamal hassan movies are screened at least in two theaters in Mount Road itself. For Shivaji(2007) the film is screened in five theares in mount road, But now for Rajini‘s Enthiran is going to be screened in a record of 15 screens in Mount Raod. Mount Road area- Sathyam, Santham, Seasons, Escape Spot, Escape Streak, Escape Plush, Inox-1, Inox-2, Devi, Devi Paradise, Anna, Woodlands, Melody, Albert and Baby Albert. All of them will screen five shows per day, atleast in the first week.
The Tamil film trade estimates Enthiran can be seen by 49565 audiences per day in 15 Mount Road screens, if they have daily 5 shows. Says Kannan, a Rajini fan club member: “Rajini sir is the definitely the Mount Road Maharaja. No other actor in Tamil film history can get so many screens in Mount Road area, where officially the ticket cost, cola, puff; car parking is the highest in the state. It proves Rajini sir is the real superstar.”
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